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Anyone conducting case research in business or the social sciences--whether experienced or novice-- should get the new edition of The Art and Craft of Case Writing. It is a practical, comprehensive, and multidisciplinary guide that blends an informal, workshop style with solid theory and practice. The authors are veteran case writers and have conducted numerous case-writing workshops with leading organizations. They take readers through the entire case-writing process, including the development of objectives, data collection, drafting the case, testing and revising, and the development of polished teaching notes. Skills for writing both teaching cases and research cases are included, and the book also features many helpful checklists, charts, and suggestions for further reading. Specific changes for the Second Edition include: --a broadened emphasis on the social sciences --theoretical basis expanded to include not only Bloom's Cognitive Taxonomy but also Fink's Taxonomy of Significant Learning --expanded coverage of action research --a new discussion of Institutional Review Boards in the data chapter, research chapter, and elsewhere --a completely updated multimedia-internet chapter.

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